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Retention & Lifecycle Manager

Company: VirtualVocations
Location: Philadelphia
Posted on: February 4, 2025

Job Description:

A company is looking for a Retention & Lifecycle Manager to join their marketing team.



Key Responsibilities

Own all elements of Customer Lifecycle & CRM marketing, including tools, touchpoints, and KPIs
Analyze customer cohort data to identify trends and develop strategies for lead generation and retention
Create and optimize automated lifecycle journeys and campaigns across various CRM channels


Required Qualifications

5+ years of experience in customer lifecycle marketing, preferably in direct-to-consumer or subscription businesses
Proven analytical skills with a growth mindset focused on improving customer experiences
Experience in building end-to-end email campaigns and understanding mobile marketing best practices
Experience conducting A/B tests and translating insights into actionable strategies
Ability to prioritize details while maintaining a focus on the overall customer experience

Keywords: VirtualVocations, Bel Air South , Retention & Lifecycle Manager, Executive , Philadelphia, Maryland

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